LIVE WEBINAR
Influence and Persuasion
The Science Behind Building Trust
📅 Wednesday September 17, 2025 🕚 11:00 AM ET
What if trust wasn’t built over time, but built by design?
In this complimentary 60-minute live webinar, former intelligence officer and human behaviour expert JJ Brun (aka The Retired Spy) reveals the neuroscience of influence paired with the practical power of the DISC model. You’ll walk away with a framework to lead with integrity, build trust fast, and influence ethically in any business or leadership context.
Whether you’re leading a team, closing a sale, or coaching a client, mastering the trust-building process isn’t optional. It’s mission-critical.
This is for you if you’re a…
Coach or consultant who wants to ethically influence and guide client decisions
Leader or executive navigating complex team dynamics and change initiatives
Sales or business development professional aiming to build trust quickly
Trainer, advisor, or HR professional looking to embed a behavioural framework into your programs
What You’ll Learn
How to use DISC to recognize behavioural cues and build trust instantly
The neuroscience behind influence, and how to apply it ethically in real-time conversations
A proven process for tailoring your message to different communication styles
Strategies JJ used in military intelligence to assess intent, establish rapport, and shift behaviour
How to use influence not as manipulation but as service, built on mutual understanding
Why DISC Works in Influence-Based Roles
Influence is less about pressure, and more about precision. The DISC model gives you a simple, science-backed way to understand precisely how people think, decide, and act. By decoding your audience’s behaviour, you can communicate more clearly, earn trust faster, and guide outcomes - without ever compromising your integrity.
Meet Your Host: JJ Brun
JJ Brun is a globally recognized Human Behaviour and Communication Specialist, with 20 years in the Canadian Armed Forces, 10 of those in Human Intelligence.
Now known as The Retired Spy, JJ helps coaches, consultants, and professionals turn human behaviour insight into strategic influence.
Drawing from real-world operations and decades of DISC training, JJ teaches how to build trust quickly, lead conversations with integrity, and ethically guide decisions.
His programs are used by leaders, governments, and organizations worldwide to shift behaviour, strengthen communication, and create high-trust environments where people perform at their best.
Here’s What They’re Saying…
“Members were actively engaged throughout the session, with JJ drawing on his work, life and family situations to reinforce the value in the DISC Advantage and how to effectively apply the model to positively influence our personal and professional lives. Well done!”
- J. Fearn, Sr. Project Manager Director
“Anyone who works with people and wants to put themselves in a position to succeed should go through this program! The comprehensive resource materials have had a tremendous impact on my team and have given us all the ability to relate to and understand each other better. I highly recommend you check it out.”
- Mike Thompson, Manager of Services and Supports, Christian Horizons
“JJ’s vast training and experience using the (DISC) Model for Human Behaviour helped to fast-
track my learning curve by showing me how to leverage the right products to support the
desired results for my clients.”
- Jennifer R. Maxwell