LIVE WEBINAR
The Power of Personality in Leadership:
Influence Starts Within
📅 Wednesday, April 15, 2026 🕚 11:00 AM ET
Your leadership presence starts long before you speak.
In this live 60-minute session, veteran of the Intelligence Branch Staff Officer of the Canadian Armed Forces and human behaviour expert JJ Brun (The Retired Spy) will show you how your personality style shapes the way you lead, decide, and influence others.
You’ll look more closely at your default patterns and see how your style affects trust, communication, and the atmosphere you create around you.
If you want to lead with greater authenticity, consistency, and influence, this session will point you in that direction.
This is for you if you’re a…
Coach or consultant who helps leaders strengthen their presence, influence, and self-awareness.
Team leader or executive who wants to understand how personality affects leadership impact.
HR or L&D specialists who want better language for developing self-aware leaders.
Business owner or entrepreneur who wants to lead with more clarity across different personalities.
What You’ll Learn
How your personality style shapes the way others experience your leadership
How your natural decision-making style affects trust, clarity, and follow-through
How to strengthen your influence across different personalities without losing authenticity
Practical ways to lead with more self-awareness, consistency, and intention
Why Your Influence Starts Within
Leadership is shaped by more than skill or position. Your style affects your tone, your pace, your decisions, and the way people respond to you.
The DISC model gives you a practical way to understand your default patterns. You see what builds trust, what creates distance, and what needs adjustment in the way you communicate.
That clarity helps you build trust, strengthen your presence, and influence others in a way that feels natural and consistent.
Meet Your Host: JJ Brun
JJ Brun is a globally recognized Human Behaviour and Communication Specialist, with 20 years in the Canadian Armed Forces, 10 of those in Human Intelligence.
Now known as The Retired Spy, JJ helps coaches, consultants, and professionals turn human behaviour insight into strategic influence.
Drawing from real-world operations and decades of DISC training, JJ teaches how to build trust quickly, lead conversations with integrity, and ethically guide decisions.
His programs are used by leaders, governments, and organizations worldwide to shift behaviour, strengthen communication, and create high-trust environments where people perform at their best.
Here’s What They’re Saying…
“Members were actively engaged throughout the session, with JJ drawing on his work, life and family situations to reinforce the value in the DISC Advantage and how to effectively apply the model to positively influence our personal and professional lives. Well done!”
- J. Fearn, Sr. Project Manager Director
“Anyone who works with people and wants to put themselves in a position to succeed should go through this program! The comprehensive resource materials have had a tremendous impact on my team and have given us all the ability to relate to and understand each other better. I highly recommend you check it out.”
- Mike Thompson, Manager of Services and Supports, Christian Horizons
“JJ’s vast training and experience using the (DISC) Model for Human Behaviour helped to fast-
track my learning curve by showing me how to leverage the right products to support the
desired results for my clients.”
- Jennifer R. Maxwell