LIVE WEBINAR
Sales Made Simple:
Understanding Your Clients Before They Say a Word
📅 Wednesday, May 20, 2026 🕚 11:00 AM ET
Your client gives you subtle signals about where the deal is headed.
In this complimentary 60-minute live webinar, former Canadian Armed Forces Intelligence Branch Staff Officer and human behaviour expert JJ Brun (The Retired Spy) will show you how to spot those signals early and adjust before the conversation goes cold.
You will learn how to pick up on behavioural cues in the first minutes, build trust faster with different client styles, and ask questions that move the conversation forward.
If you are tired of cold responses, stalled conversations, and deals that never seem to land, this session will give you a better read on the person in front of you.
This is for you if you’re a…
Sales professional who wants stronger client conversations.
Business owner or entrepreneur who wants a better read on buyer behaviour.
Coach, consultant, or service provider who wants to establish and maintain trust.
Leader or trainer who wants team to communicate more effectively across cultures.
What You’ll Learn
What to look for in the first minutes of a sales conversation
How to build trust faster with different client styles
How to ask better questions when the client is guarded or stalling
How DISC Gives You an Edge in Sales
A strong sales conversation depends on how well you read the person in front of you. DISC helps you see the behavioural patterns that shape trust, hesitation, and decision-making.
You start to notice how different client styles react to pressure, information, and timing. That gives you better control over how you ask, explain, and follow up.
When you understand those patterns, you stop pushing in the wrong direction. You create less friction, earn trust faster, and make it easier for the client to say yes.
Meet Your Host: JJ Brun
JJ Brun is a globally recognized Human Behaviour and Communication Specialist, with 20 years in the Canadian Armed Forces, 10 of those in Human Intelligence.
Now known as The Retired Spy, JJ helps coaches, consultants, and professionals turn human behaviour insight into strategic influence.
Drawing from real-world operations and decades of DISC training, JJ teaches how to build trust quickly, lead conversations with integrity, and ethically guide decisions.
His programs are used by leaders, governments, and organizations worldwide to shift behaviour, strengthen communication, and create high-trust environments where people perform at their best.
Here’s What They’re Saying…
“Members were actively engaged throughout the session, with JJ drawing on his work, life and family situations to reinforce the value in the DISC Advantage and how to effectively apply the model to positively influence our personal and professional lives. Well done!”
- J. Fearn, Sr. Project Manager Director
“Anyone who works with people and wants to put themselves in a position to succeed should go through this program! The comprehensive resource materials have had a tremendous impact on my team and have given us all the ability to relate to and understand each other better. I highly recommend you check it out.”
- Mike Thompson, Manager of Services and Supports, Christian Horizons
“JJ’s vast training and experience using the (DISC) Model for Human Behaviour helped to fast-
track my learning curve by showing me how to leverage the right products to support the
desired results for my clients.”
- Jennifer R. Maxwell