LIVE WEBINAR
Closing the Motivation Gap:
What Drives Your People (and What Doesn’t)
📅 Wednesday, January 21, 2026 🕚 11:00 AM ET
Your people send you signals about what drives them every day.
In this no-cost 60-minute live webinar, former intelligence staff officer and human behaviour expert JJ Brun (The Retired Spy) will show you why one-size-fits-all motivation falls flat, and what to do instead.
You’ll understand why some people stay engaged and proactive while others withdraw or stall even when they sit in the same meetings and work under the same conditions.
Whether you’re leading a team, coaching clients, or supporting leaders inside your organization, this session will help you close the gap between what you think motivates people and what truly does.
This is for you if you’re a…
Coach or consultant who wants reliable tools to keep clients focused, committed, and motivated.
Team leader or executive responsible for performance and engagement across different personalities.
HR, L&D, or People & Culture professional working to reduce disengagement and turnover with practical levers.
Business owner or entrepreneur who wants your people in roles where they contribute at a high level and stay motivated.
What You’ll Learn
How to use the DISC model to map the specific drivers that keep each personality style engaged
A straightforward way to recognize early signs that motivation is dropping in your team
How to align roles and responsibilities with individual strengths and motivational patterns
Practical examples from JJ’s intelligence background, where reading behaviour and energy levels supported mission success
Why DISC Works When Motivation Drops
Most “motivation problems” aren’t about laziness or attitude. They start when there is a gap between someone’s natural style and the way you lead, measure, or reward them.
The DISC model gives you a practical way to understand what each style needs to feel trusted, challenged, and valued.
When you know what fuels each DISC style, you can create conditions where motivation has room to grow and make decisions based on clear behavioural intelligence instead of guesswork.
Meet Your Host: JJ Brun
JJ Brun is a globally recognized Human Behaviour and Communication Specialist, with 20 years in the Canadian Armed Forces, 10 of those in Human Intelligence.
Now known as The Retired Spy, JJ helps coaches, consultants, and professionals turn human behaviour insight into strategic influence.
Drawing from real-world operations and decades of DISC training, JJ teaches how to build trust quickly, lead conversations with integrity, and ethically guide decisions.
His programs are used by leaders, governments, and organizations worldwide to shift behaviour, strengthen communication, and create high-trust environments where people perform at their best.
Here’s What They’re Saying…
“Members were actively engaged throughout the session, with JJ drawing on his work, life and family situations to reinforce the value in the DISC Advantage and how to effectively apply the model to positively influence our personal and professional lives. Well done!”
- J. Fearn, Sr. Project Manager Director
“Anyone who works with people and wants to put themselves in a position to succeed should go through this program! The comprehensive resource materials have had a tremendous impact on my team and have given us all the ability to relate to and understand each other better. I highly recommend you check it out.”
- Mike Thompson, Manager of Services and Supports, Christian Horizons
“JJ’s vast training and experience using the (DISC) Model for Human Behaviour helped to fast-
track my learning curve by showing me how to leverage the right products to support the
desired results for my clients.”
- Jennifer R. Maxwell